1. Managerial Economics & Business Strategy
  2. Overview
  3. Industry Analysis
  4. Approaches to Studying Industry
  5. Relating the Five Forces to the SCP Paradigm and the Feedback Critique
  6. Industry Concentration
  7. Example
  8. Limitation of Concentration Measures
  9. Measuring Demand and Market Conditions
  10. Own-Price Elasticities of Demand and Rothschild Indices
  11. Market Entry and Exit Conditions
  12. Conduct: Pricing Behavior
  13. Markup Factor
  14. Lerner Indices & Markup Factors
  15. Integration and Merger Activity
  16. DOJ/FTC Horizontal Merger Guidelines
  17. Performance
  18. Dansby-Willig
  19. Preview of Coming Attractions
  20. Conclusion

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