1.0 Executive Summary
2.0 Situation Analysis
2.1 Market Summary
Target Markets
Target Market Forecast
2.1.1 Market Demographics
Target Market Analysis
2.1.2 Market Needs
2.1.3 Market Trends
Market Forecast
2.1.4 Market Growth
Target Market Growth
2.2 SWOT Analysis
2.2.1 Strengths
2.2.2 Weaknesses
2.2.3 Opportunities
2.2.4 Threats
2.3 Alternative Providers
Competitor by Growth and Share
Growth and Share Analysis
2.4 Services Offered
2.5 Keys to Success
2.6 Critical Issues
3.0 Marketing Strategy
3.1 Mission
3.2 Marketing Objectives
3.3 Financial Objectives
3.4 Target Markets
3.5 Positioning
3.6 Strategy Pyramid
4.0 Financials
4.1 Break-even Analysis
Break-even Analysis
Break-even Analysis
4.2 Funding Forecast
Monthly Funding Forecast
Sales Forecast
4.2.1 Funding by Participant Fees
4.3 Expense Forecast
Monthly Expense Budget
Marketing Expense Budget
5.0 Controls
5.1 Implementation
Milestones
Milestones
5.2 Marketing Organization
5.3 Contingency Planning