Course Objectives
Upon completion of this course, the student should be able to carry out the activities listed below:
A. Analyze marketing situations and devise suitable solutions.
B. Acquire the knowledge, skill and ability required to solve case situations.
C. Develop the ability to synthesize information into a comprehensive marketing plan.
D. Practice making marketing decisions with incomplete information.
E. Learn to structure problems and evaluate alternative courses of action.
F. Describe marketing research activities used in the decision making process and the reasons they are used.
G. Through teams, students will experience group decision-making processes, improve their powers of persuasion, and practice their managerial techniques.
H.
Marketing Plan: Products and/or Services Research Project. Students will be organized into groups and given the task of marketing products and/or services nationally or internationally. The project will be a culmination of all objectives, chapter materials and other assignments.
I.
Develop ability to appropriately navigate the areas of business dress, interviewing skills, public speaking and business networking.
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