Course Objectives
Upon completion of this course, the student should be able to carry out the activities listed below:
A. Analyze marketing situations and devise suitable solutions.
B. Acquire the knowledge, skill and ability required to solve case situations.
C. Develop the ability to synthesize information into a comprehensive marketing plan.
D. Practice making marketing decisions with incomplete information.
E. Learn to structure problems and evaluate alternative courses of action.
F. Describe marketing research activities used in the decision making process and the reasons they are used.
G. Through teams, students will experience group decision-making processes, improve their powers of persuasion, and practice their managerial techniques.
H.
Marketing Plan: Products and/or Services Research Project. Students will be organized into groups and given the task of marketing products and/or services nationally or internationally. The project will be a culmination of all objectives, chapter materials and other assignments.
I.
Develop student ability to appropriately navigate the areas of business dress, interviewing skills, public speaking and business networking.
Performance Objectives
Upon completion of this course, the student will have successfully passed exams based on instruction in the basic concepts, principles, and issues of MK MGT and policies from both a domestic and an international perspective with a minimum score of 70% or better. The student will also have been appropriately dressed for 70% of course-related business functions.
SPECIAL COURSE REQUIREMENTS
SPECIAL COURSE REQUIREMENTS
1.
Provide a working e-mail address.
2.
Use of the Internet.
3.
Use of the Blackboard system.
4.
Use of Elluminate (if possible).
5.
Use of Microsoft Word software (2000/2003).
6.
Use of Microsoft PowerPoint software (2000/2003) or other software used for presentations.
7.
Use of Microsoft Excel (2000/2003).
Course Procedures
Textbook chapters and topics will be covered as per the attached course calendar.
Classes will consist of a lecture/discussion of key chapter topics and questions. The text
is a refresher and provides strategic material; it is for review, as a supplement for case
analysis and understanding. Student participation in class discussions is a necessary
part of the learning process and a class participation grade will be assigned. Students
are expected to complete reading chapter assignments prior to class time. Students are
responsible for all assigned readings, lecture information, and discussion material.
Learning Activities
Student learning activities may include, but are not limited to, participation in class discussions, library/Internet research, case and scenario analysis, role-playing, use of computer application software, individual project preparation/presentation, and group project participation.
Course Access
Course Access
This course, syllabus, course calendar and projects may be accessed on-line at
http://blackboard.alcorn.edu/webapps/login/
or at
www.bschool.alcorn.edu
, click on
“Online Course Content”, then click on “MK 477”.
Additional Resources
A Student Resource area is available to aid students in their studies at McGraw Hill’s website:
http://highered.mcgraw-hill.com/sites/0073529826/information_center_view0/
.
Evaluation
Evaluation of students will be done using various methods. As shown below, emphasis is placed on preparation, attendance, participation, and communication. Detailed descriptions of each of the areas listed below follow this section.
10 Quizzes @ 10 points each = 100 points
4 Exams @ 100 points each = 400 points
Assignments @ 20 points each = ??? points
Major Project @ 150 points = 150 points
Total possible points 650+ points
----- depending on time constraints
** Participation points are to be gained by supplementing class discussion with substantial comments and by involvement in class activities.
The final grade will be determined by the average. The final average is calculated by dividing total points earned by total possible points. The final grade will be assigned based on the breakdown below.
90%+ = A
80% – 89% = B
70% – 79% = C
60% – 69% = D
59% or below = F
Quizzes
Ten quizzes will be given relating to the chapter material covered in class. The quiz format consists of multiple choice and true & false questions. A score of 0 will be given for any quiz missed. Reading the chapter material will help prepare for quizzes.
Examinations
Four exams will be given consisting of multiple choice and true & false questions. A score of 0 will be given for any exam missed. Preparation for and successful completion of the online quizzes will assist students in preparing for examinations.
COURSE POLICIES
Children
Children
Only in extreme cases are children allowed in classroom or laboratory facilities, and then only with approval of the instructor prior to class.
Electronic Devices
Electronic Devices
Calculators and computers are prohibited during examinations and quizzes, unless specified. Reasonable laptop-size computers may be used in lecture for the purpose of taking notes. Cellular phones, pagers, CD players, radios, and similar devices are prohibited in the classroom and laboratory facilities.
Disruption of class due to verbal interference, ringing/beeping sounds, yawning / stretching excessively, or chewing gum is considered unprofessional and rude in a business setting and in my classroom. The instructor reserves the right to ask the disrupter to excuse themselves from class and/or minus participation points gained – past and future ones. Possible repercussions: 3-pg papers for dismissals and disruptions, -20 pts for dismissals, -15 for disruptions, -10 for cell phones, and -5 for gum and stretching. Those disruptors who are assigned papers will not be able to re-enter the next class periods without them completed correctly.
Assignments
Assignments
Assignments are classified as in-class assignments or outside assignments. Details concerning each assignment will be discussed in class.
In-class assignments may consist of individual or group assignments and will be completed during the class session. The student must be present to get credit for completion of in-class assignments, including any in-class group assignments. No make-ups will be given for in-class assignments.
Outside assignments may consist of individual or group work and will be completed outside class time. All work must be typed and saved using Microsoft Word (2000/2003) and must follow correct form, spelling, grammar rules, etc. Reports not completed in this manner will not be accepted. Microsoft Works, Correl, Word Perfect or Word 2007 documents will not be accepted. Tables and graphs should be used as needed to enhance understanding. Students are encouraged to use the College of Business computer lab or the library.
All assignments must include a title page with the following information centered on the page: For Ex. Prologue Assignment (assignment name), Presented by: Ms. Madison (you), Presented to Ms. Dixon, BA 303, 9:30 TTH (class time), 9/18/07 (date due). See example on Docushare.
The following instructions will help you set up your work in an attractive, readable manner:
Assignments should be typed on standard 8 1/2 x 11" unruled white paper of good quality. The report should have 1-inch margins on all sides and use a 12-size font in either Times New Roman or Arial. The report should be single-spaced within paragraphs, and double-spaced between paragraphs and before/after each heading. Staple the sheets at an angle in the upper left-hand corner only. Do not fold the work when handing it in (purchase a small stapler). Supplemental materials (i.e. Internet printouts) should be stapled to the back of the report.
Written work will be graded on substance of arguments, form, organization of material, clarity, and readability. Developing an outline of the analysis before drafting the plan will enable you to organize the material and make it easy for the reader to follow. Paragraphs have at least five sentences.
Students who are absent when an assignment is given are responsible for securing the assignment instructions from Blackboard or a fellow student and completing the assignment on time. Assignments are due as directed on the assignment sheets distributed. Review the section on Late Assignments.
Attendance and Participation
Attendance and Participation
Student attendance and participation are essential to the successful completion of this course. Students may earn points during class sessions by participating in any Learning Activity. Students are encouraged to prepare for each class session by reading the textbook, reviewing the chapter questions and activities, completing all assignments, and fully participating in class/individual/group activities. No makeups will be given for class participation points. Any acts of classroom disruption that go beyond the normal rights of students to question and discuss with instructors the educational process relative to subject content will not be tolerated.
Communication
Communication
To facilitate communication, students are required to supply the instructor with a working e-mail address and understand how to navigate the Blackboard system to access course information. Throughout the semester, Blackboard and e-mail will be used to communicate with students. Announcements, PowerPoint slides, and other information will be posted on Blackboard. E-mail will be used to send pertinent notices related to the University, College of Business, Placement Center, department, and/or course.
The use of Blackboard, DocuShare, and e-mail is considered a required extension of class sessions. Students are responsible for all information posted on these mediums. Students should check them regularly, especially prior to and after class sessions. Students should ensure that their e-mail accounts can receive messages. In turn, students are encouraged to use e-mail to communicate with the instructor when necessary. If you do not know how to access these mediums, then ask.
YOU are responsible for the information presented in class (including changes in assignments or due dates). Acquire the name and phone number of at least one classmate who you can call should it be necessary for you to miss class.
Class Attendance
Class Attendance
Attendance will be taken daily. STUDENTS ARE EXPECTED TO ATTEND CLASS REGULARLY AND BE ON TIME. Disruption of class due to tardiness or leaving early is discouraged. Students on official University business must supply written confirmation from the responsible University faculty/staff member to be excused. The instructor reserves the right to refuse admittance to class sessions to students who are tardy. Disruption of class due to being tardy is considered unprofessional and rude in any setting. The instructor reserves the right to ask the disrupter to excuse themselves from the class session.
Professionalism
Professionalism
Students are expected to maintain a professional attitude, exhibit common courtesy to everyone, be punctual, be prepared, be responsible for their own work, exhibit high ethical standards, use business terminology, and prepare written assignments in a neat and organized manner.
Make-up Policy
Make-up Policy
It is the student’s responsibility to discuss a make-up possibility. Make-ups must be scheduled in advance of the to-be-missed exam and will only be administered to individuals with approved-by-me excuses. The exam must be scheduled AND taken within one week of the absence, or within one week of returning to school. If more than 2 individuals are approved to take the makeup, the date for the examination will be set based on a consensus of the test-takers and announced at the appropriate time.
Make-up exams may not be the same as the regular exam, even if given during another sections test time. Expect a different, more difficult exam. There will be no make-up exams for pop quizzes.
Late Assignments
Late Assignments
Students should submit their assignments on time in order to achieve the highest possible points when graded. Students who cannot turn in assignments when due, can submit them early – in person, in my mailbox or in my email. When submitting an assignment via mailbox, it must be submitted to the secretary so she can date/time stamp and initial it. When submitting via email, the document must be a WORD document attached to the email, not written in the body of the email.
My experience with teaching university students suggests that, on average, 10 percent of the class will attempt to turn in assignments later than the time specified. Many reasons are given for late work (e.g., flat tires, printer problems, illness, oversleeping, etc.). No matter what the reason, the bottom line is that either (a) the work was completed and turned in when required or (b) the assignment was not completed and turned in when required.
Assignments are due in class at the beginning of class on the specified due date – simply place them up front . I suggest that you plan and schedule your work early (and not wait until the "last minute"). I also strongly recommend having backup systems (email yourself and a friend, save to flash drive, etc.) in place so that you can have all work completed on time. Having your work completed on schedule is key to early success in your business career. A major complaint of employers is that business faculty does not instill in students a responsibility to have work done on time. Thus, I would suggest that you start now to develop good work habits for meeting deadlines.
** Students have (2) two opportunities to submit late work. The assignment must be submitted no later than (1) one week after the original due date. This does not include missed exams.
Papers which, in the opinion of the instructor, employ exceptionally poor grammar and poor written communication skills will be assigned a grade that is one letter lower than would otherwise be assigned.
Extra Credit Assignments
Extra Credit Assignments
At the instructor’s discretion, extra credit assignments will be offered during the semester, usually consisting of some type of research activity. Maximum point values for extra credit assignments vary and will be assigned when given. However, if a student shows lack of interest in or poor completion of an extra credit assignment, the instructor reserves the right to either reduce the maximum points given during grading or completely disallow points for the assignment and refuse that student future extra credit assignment opportunities.
Plagiarism and Cheating
Plagiarism and Cheating
Written projects, quizzes and exams must be original (as an individual or in a team, when assigned). Evidence of cheating or plagiarism, or intent to do so, on any test, or written assignment, etc. will result in an “F” grade (0 points) for the work.
Students are expected to uphold the school’s standard of conduct relating to academic honesty. Students assume full responsibility for the content and integrity of the academic work they submit. The guiding principle of academic integrity shall be that a student's submitted work, examinations, reports, and projects must be that of the student's own work. Students shall be guilty of violating the honor code if they:
1.
Represent the work of others as their own work.
2.
Use or obtain unauthorized assistance in any academic work.
3.
Give unauthorized assistance to other students.
4.
Modify, without instructor approval, an examination, paper, record, or report for the purpose of obtaining additional credit.
5.
Misrepresent the content of submitted work.
The penalty for violating the honor code is severe. Any student violating the honor code is subject to receive a failing grade for the course. If a student is unclear about whether a particular situation may constitute an honor code violation, the student should meet with the instructor to discuss the situation.
Incomplete Requirement
Incomplete Requirement
Students will not be given an incomplete grade in the course without sound reason and documented evidence as described in the Student Handbook. In any case, for a student to receive an incomplete, he or she must be passing and must have completed a significant portion of the course.
University Policies
University Policies
For matters not specifically addressed here (grade appeals, withdrawals), University rules and regulations apply. See the Student Handbook and the University Catalog.
IMPORTANT NOTICES AND DISCLAIMERS
IMPORTANT NOTICES AND DISCLAIMERS
Americans With Disabilities Act
Americans With Disabilities Act
If you need accommodation in this class/setting/facility related to a disability, please make an appointment to see me as soon as possible. My office hours and phone number are listed on the first page.
Instructor Privileges
Instructor Privileges
The instructor reserves the right to revise the syllabus based on course needs. Any changes made to this syllabus will be announced in class. It is the student’s responsibility to stay fully informed of any changes made during his or her absence.
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Marketing Mgt MK 477 – Spr. 2008
ACD 1/5/08
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