MK­ 301­Principles of Marketing– Fall 2007

1

Principles of Marketing – MK 301

Assignment Schedule for Spring Semester 2008

 

 

Dates Chapter/ Appendix #

 

Title

 

1/7 – 1/9 Introduction to course, discussion of exams,

grading system, and assignments

1/7 – 1/9 1

 

Creating Customer Relationships and Value

through Marketing

1/14 – 1/16

 

2 Developing Marketing and Corporate Strategies

1/14 – 1/16

 

Creating an Effective Marketing Plan

1/23

 

3 Scanning the Marketing Environment

1/28 – 1/30

 

4 Ethics and Social Responsibility in Marketing

2/4 – 2/6

Exam 1 Chapters 1­4

2/4 – 2/6

 

Appendix B Planning a Career in Marketing & Resume

Writing

2/11 – 2/13

 

12 Pricing Products and Services

2/18 – 2/20

 

5 Consumer Behavior

2/25 – 2/27

 

6 Organizational Markets and Buyer Behavior

3/3 – 3/5 7 Reaching Global Markets

3/17 – 3/19

 

8

 

Marketing Research: From Research Information

to Action

3/24 – 3/26

 

Exam 2 Chapters 5­8 &12

3/31 – 4/2

 

9 Identifying Market Segments and Targets

4/7 – 4/9 10 Developing New Products and Services

4/14 – 4/16

 

11 Managing Products, Services, and Brands

4/16

 

Submission of Marketing Plan

5/21 – 5/30

Presentation of Marketing Plan

5/5 – 5/8

Final Exam Chapters 9­11

 

 

The dates are approximate and may deviate at times. Deviations from this calendar will be

discussed in class.