Chapter 10 - Product, product line
- Consumer and business goods
- Services, GDP, Four I’s
- Support goods
- Idea Generation
- Why new products fail
- New Product Strategy steps
- Cross functional teams
- Market testing
- Commercialization
Chp 14
Chp 14 - Retailing
- Four retailing utilities
- Independent retailers and Corporate chains
- Why is franchising attractive to franchisee?
- Breath and depth of product line
- Nonstore retailing examples
- Online retailing advantages
- Home shopping limitations
- Retailing mix elements
- Early growth in the retail life cycle
- Merchant wholesales and the types
- Key difference b/t merchant wholesalers and agents & brokers
- Manufacturer’s branch office function
- Manufacturer’s sales office function