Exam 2 Study Guide
Concepts to know…
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Networked global marketspace
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Levels of involvement
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Psychological influences on behavior
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WTO
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Stages in the purchase decision process
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Family roles: influencer, purchaser, etc.
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Types of problem solving
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Types of firms
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Protectionism
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Foreign Corrupt Practices Act
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Global Market entry strategies: exporting, joint venture, etc.
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Economic infrastructure
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Perceived risk
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Tariffs and quotas
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Trading blocs: NAFTA, EU
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Trends affecting world trade
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VALS program
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Malsow’s Hierarchy of Needs
** There is one essay question from each chapter.
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