| A | B | C | D | ||
|---|---|---|---|---|---|
| 1 | Principles of Marketing MK 301 - Fall 2005 | ||||
| 2 | Date | Class Readings | Assignments and In-class activities | ||
| 3 | Aug. 22 | Course Introduction and Expectations | Intro Activity - Slogan Game | ||
| 4 | Aug. 24 | Chp 1 Developing Customer Relationships ... | ~ | ||
| 5 | Aug. 26 | Chp 1 Developing Customer Relationships ... | Case 1 Due | ||
| 6 | Aug. 29 | Chp 2 Linking Marketing and Corporate Strategies | ~ | ||
| 7 | Aug. 31 | Chp 2 Linking Marketing and Corporate Strategies | Chp 2 Internet Exercise Due by 12 midnight | ||
| 8 | Sept. 2 | Chp 2 Linking Marketing and Corporate Strategies | ~ | ||
| 9 | Sept. 5 | Labor Day Holiday | ~ | ||
| 10 | Sept. 7 | Chp 3 Scanning the Marketing Environment | ~ | ||
| 11 | Sept. 9 | Chp 3 Scanning the Marketing Environment | ~ | ||
| 12 | Sept. 12 | Chp 4 Ethics and Social Responsibility in Marketing | Case 3 Due | ||
| 13 | Sept. 14 | Chp 4 Ethics and Social Responsibility in Marketing | ~ | ||
| 14 | Sept. 16 | Activity Day | Test Review | ||
| 15 | Sept. 19 | ** Exam 1 | ~ | ||
| 16 | Sept. 21 |
Chp 5 Consumer Behavior |
~ | ||
| 17 | Sept. 23 |
Chp 5 Consumer Behavior |
Case 5 Due | ||
| 18 | Sept. 26 |
Chp 5 Consumer Behavior |
Chp 5 Internet Exercise Due | ||
| 19 | Sept. 28 |
Chp 7 Reaching Global Markets |
~ | ||
| 20 | Sept. 30 |
Chp 7 Reaching Global Markets |
Case 7 Due | ||
| 21 | Oct. 3 | Activity Day | Chp 7 Internet Exercise Due, International Marketing Activity | ||
|---|---|---|---|---|---|
| 22 | Oct. 5 | Chp 8 Turning Marketing Information into Action | Buyer Behavior Outside Class Assignment | ||
| 23 | Oct. 7 | Chp 8 Turning Marketing Information into Action | ~ | ||
| 24 | Oct. 10 |
Chp 9 Identifying Market Segments and Targets |
Buyer Behavior Outside Class Assignment Due | ||
| 25 | Oct. 12 |
Chp 9 Identifying Market Segments and Targets |
~ | ||
| 26 | Oct. 14 | Activity Day | Case 9 Due, Test Review | ||
| 27 | Oct. 17 | ** Midterm | ~ | ||
| 28 | Oct. 19 | Chp 10 Developing New Products and Services | Commercials/Interviews Explained | ||
| 29 | Oct. 21 | Chp 10 Developing New Products and Services | ~ | ||
| 30 | Oct. 24 | Activity Day | In-class Exercises, Marketing Project Given | ||
| 31 | Oct. 26 | Chp 11 Managing Products, Services & Brands | Case 11 Due, Chapter Presentation | ||
| 32 | Oct. 28 | Chp 11 Managing Products, Services & Brands | ~ | ||
| 33 | Oct. 31 | Chp 11 Managing Products, Services & Brands | ~ | ||
| 34 | Nov. 2 | Chp 12 Pricing Products and Services | Chapter Presentation | ||
| 35 | Nov. 4 | Chp 12 Pricing Products and Services | ~ | ||
| 36 | Nov. 7 | Chp 14 Retailing and Wholesaling | Chp 14 Internet Exercise Due | ||
| 37 | Nov. 9 | Chp 14 Retailing and Wholesaling | Retail Role Play Activity | ||
| 38 | Nov. 11 | Activity Day | Test Review | ||
| 39 | Nov. 14 | ** Exam 3 | ~ | ||
| 40 | Nov. 16 | Chp 15 Integrated Marketing Communications & Direct Mkt | ~ | ||
| 41 | Nov. 18 | Chp 15 Integrated Marketing Communications & Direct Mkt | ~ | ||
|---|---|---|---|---|---|
| 42 | Nov. 21 | Chp 15 Integrated Marketing Communications & Direct Mkt | Marketing Project Due | ||
| 43 | Nov. 23 | Activity Day | In-class Exercises | ||
| 44 | Nov. 25 | Thanksgiving Holiday | ~ | ||
| 45 | Nov. 28 |
Chp 16 Advertising, Sales Promotion, and Public Relations |
~ | ||
| 46 | Nov. 30 |
Chp 16 Advertising, Sales Promotion, and Public Relations |
Case 16 Due | ||
| 47 | Dec. 2 | Activity Day | Interviews | ||
| 48 | Dec. 5 | Activity Day | Presentations w/ Commercials | ||
| 49 | Dec. 7 | Activity Day | Presentations (cont.), Final Review | ||
| 50 | Dec. 9 | Activity Day | Final Review | ||
| 51 | Dec. 12-16 | Finals' Week | ** Final Exam | ||