MG 496
MG 496
Fall 2003
SCHEDULE
DATE CLASS ACTIVITY STUDY ASSIGNMENT
Aug 19 Introduction to course
21 EXAM Ch 1, 2 Lecture/discussion: Strategic Management Imperative Chapter 1, 2
Discussion: A Guide to Case Analysis Appendix pg. C-1
26 EXAM Ch 3, 4 Discussion: Industry and Competitive Chapter 3
28 Analysis, Evaluating company resources and capabilities Chapter 4
Sep 2 Case Discussion: (1) Andrea Jung’s Makeover of Avon & (2) The Solar Feeder
4 EXAM Ch 5 & 8 Discussion: Strategy & competitive advantage, Chapter 5
Tailoring strategy to fit. Chapter 8
9
11 Case Discussion: (5) ZAP and the Electric Vehicle Industry
16 EXAM: Chapters 6 & 7 Discussion: Strategies for competing in Chapter 6
18 globalizing markets, New business models and strategies for Chapter 7
internet economy
Presentation #1 Teams Panel Case
23 1, 2, 3 4, 5, 6 (8) Elan and the Competition Ski Boat Industry
25 4, 5, 6 1, 2, 3 (12) Robert Mondavi Corp (and (11))
30 EXAM: Chapters 9 & 10 Discussion: Strategy and competitive Chapter 9
Oct 2 advantage in diversified companies, evaluating strategies of Chapter 10 diversified companies.
7 Individual Written Report #1: (18) eBay in 2002
9 Panel same as Presentation #2
14
16 EXAM: Chapters 11 & 12 Discussion: Building resource strengths and Chapter 11
21 organizational capabilities, managing the internal organization to Chapter 12
promote better strategy execution
23 Case Discussion:
(19) Nucor Corp. in 2001
Presentation #2 Teams Panel Case
28 5, 6, 4 1, 2, 3 (22) Unilever’s Acquisition
30 3, 2, 1 4, 5, 6 (23) PepsiCo’s Acquisition
Nov 4 Case Discussion: (25) Robin Hood and (28) Southwest Airlines
6 Case Discussion and Written Report #2: (29) Gordon Bethune’s Turnaround Strategy for Continental
11 Panel same as Presentation #3 Airlines
13 Case Discussion:
(31) West Indies Yacht Club Resort
18 EXAM: Chapter 13 Corporate culture and leadership Chapter 13
20 Case Discussion: (35) Doubleclick, Inc
25 Case Discussion: (34) Nike’s Dispute with the University of Oregon
Presentation #3 Teams Panel Case
Dec 2 2, 3, 1 4, 5, 6 (32) AES Corporation
4 6, 4 , 5 1, 2, 3 (33) Optivus Technology
9 Final Exam
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